The Google search engine is a very important communication medium for businesses. Having a Google My Business property listing allows commercial establishments (shops, hotels, restaurants) to show their presence online.
If these cards are well optimized and placed in the first search results, their presence on Google turns out to be a real solution to increase your fill rate and therefore your turnover. We are going to decipher two major strategies for developing your Google My Business pages and consequently boosting your SEO.
Improve the credibility of your Google listing
According to IFOP, more than 80% of users first consult the Internet in order to make their choice during a purchase project. When a user types a keyword such as “shoemaker in Paris” or “hotel in Lille”, the most optimized Google listings will be placed in the first search results. We can therefore summarize this in “the more your Google listing is complete and optimized, the better the position of your establishment on Google”. A real bargain that will take neither too much effort nor too much money.
When you create your Google My Business listing, don’t forget to fill in as much information as possible such as a phone number for reservations and customer service (this reassures users) but also opening hours. (updated according to holidays and public holidays… this prevents a potential customer from going to your store and finding the door closed). Also provide photos of the interior of the establishment, your products, your staff, do not hesitate to highlight your logo, this too is a good visual way to stand out.
Don’t hesitate to optimize the title of your Google My Business listing by adding a few keywords (two or three will do). For example, if you have a translation agency, you can name your Google listing: “Name of your establishment, translator in Paris”. Thus, when a user searches for “translator à Paris” on Google, if your Google My Business listing is well optimized and the listing has many positive reviews and an overall score that is as clean as possible of five out of five, then your establishment will appear. in the top search results, and you’re much more likely to be picked by that prospect.
Have good reviews on your page
The other essential lever in order to properly optimize your Google My Business listing and for it to be displayed in the first results is that your listing must have many positive reviews and an overall score closest to the maximum score (five out of five). ).
If your listing already has reviews, that’s a good thing! Don’t hesitate to optimize the number of reviews and their content by asking your regular customers to post a review on Google in order to boost your activity. If they are regular customers, they will understand and will not hesitate to help you. If you have negative comments, which can sometimes come from the competition in order to break all of your competition, don’t hesitate to go for a stronger way, you can just buy Google reviews.in order to allow you to balance the opinions and consequently your overall rating. This technique can be a bit borderline, however, when it comes to stopping smear campaigns in order for your business to survive, it can be worth it.
These techniques are quick ways to acquire new customers without too much effort or budget. Think it’s a fantastic communication strategy without spending a thousand and one hundred dollars on advertising, profit, and quickly boost your business thanks to Google!